Why we fell for Merino
Our goal was to create a beautiful, stylish and long-lasting blanket that wouldn’t require marketing gimmicks or buzz-worthy campaigns to stand out.
The exceptional quality of the finished article is what really matters, and Merino wool is the ideal natural material. It has a remarkable ability to insulate while adapting to your body temperature, keeping you warm but never stuffy, while its antimicrobial and moisture-wicking properties keep your blanket feeling and smelling fresh even through regular use.
And unlike synthetic, petroleum-based textiles that often end up in landfills, wool is environmentally friendly, sustainable and biodegradable.